Baijiu Society Launches in Hong Kong

Baijiu Society Launches in Hong Kong With a Collection of Baijiu-Inspired Spirits.

Branding by DED, images by Sam Binstead

A new cultural movement is brewing—pun intended—as the Baijiu Society celebrates its official launch in Hong Kong. An enterprising collective dedicated to reimagining China’s iconic spirit, baijiu, for a modern audience while honouring its rich heritage, the Baijiu Society was founded by a diverse group of enthusiasts, representing a passionate commitment to bridging cultures through a shared love of this historic drink.

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Fingers in pies (and butter cod loin, with green nam Jim, crispy leeks and coriander oil)

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New interior work.